In order to restore our inner lives, we must avoid being co-opted by these gigantic companies, and understand the ideas that underpin their success. As these companies have expanded, marketing themselves as champions of individuality and pluralism, their algorithms have pressed us into conformity and laid waste to privacy., They have produced an unstable and narrow culture of misinformation, and put us on a path to a world without private contemplation, autonomous thought, or solitary introspection - a world without mind. These firms sell their efficiency and purport to make the world a better place, but what they have done instead is to enable an intoxicating level of daily convenience. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations., We shop with Amazon socialise on Facebook turn to Apple for entertainment and rely on Google for information. This rapid change has imperilled the way we think. Over the past few decades there has been a revolution in terms of who controls knowledge and information.
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